Find your flavor

Our label colors are a flavor map. Match the color on the bag to the family below, and you’ll always know what you’re brewing, even when the coffee inside is new.

  • Sweet & Balanced

    Smooth, approachable coffees with rich, familiar flavors like chocolate, caramel, or brown sugar

  • Floral & Delicate

    Elegant, nuanced coffees with floral aromatics and tea-like clarity.

  • Berry & Jammy

    Lush, fruit-forward coffees with deep, jammy sweetness and vibrant character like blackberry, plum or grape.

  • Uniquely Fun

    Adventurous coffees with bold, expressive fruit character like mango, pineapple or tropical berries